We’re Taking a Stand Against Black Friday
We're closing our store on Black Friday
At Earthlings United, we believe the Black Friday frenzy has spiraled out of control, fueling a surge in impulsive purchases and contributing to the growing issue of clothing waste in landfills.
This wasteful shopping period prioritizes fleeting endorphin hits over thoughtful, sustainable choices—and we feel compelled to speak out and take action.
Our Campaign
Our Black Friday campaign creatively tackles Black Friday waste by juxtaposing the waste created by fast fashion against the enduring beauty of Australian landmarks.
The campaign highlights the importance of thoughtful purchasing that aligns with long-term value and environmental preservation.
This approach reinforces Earthlings United's ethos: embracing sustainability, advocating for conscious consumption in a world overwhelmed by disposable fashion. It invites viewers to connect their purchasing choices with a broader commitment to the planet's future.
What Is The True Impact Of Black Friday?
Millions of impulsive purchases: Driven by aggressive marketing tactics, many of these purchases are quickly regretted.
Shocking regret rates: A recent study revealed that 42% regret a Black Friday purchase.
Mountains of waste: Approximately 80% of items bought during Black Friday—along with their plastic packaging—are discarded in a short time.
A global leader in overconsumption: Australians buy an average of 56 new clothing items each year, the highest rate in the world.
It’s time to rethink Black Friday. Instead of promoting wasteful consumption, let’s focus on thoughtful purchasing that values quality and sustainability.
What Outcome Do We Hope To See?
We hope to encourage more consumers to take a moment and pause before hitting that 'buy' button. Wait a day or 2 and truly consider the longevity of the item.
Often after a pause consumers realise the item is unnecessary. Ultimately we hope to reduce the amount of clothing going to landfill.
